Mweb my account8/2/2023 ![]() ![]() Favourable perception: 100% of shop owners confirmed that patrons loved the new spaza branding and agreed that it made the spaza shop more appealing.This substantial growth can be attributed to the enhanced visibility and appeal created by the branding efforts. Boost in sales: A significant 88% of shop owners experienced an increase in sales after their spaza shops were branded.This showcases the strong influence of spaza shop branding in generating consumer demand and preference. Consumer demand generation: 95% of shop owners reported that once patrons saw the spaza branding, they specifically asked for that particular product.This highlights the persuasive power of spaza shop branding in influencing product availability. Increased product availability: 75% of shop owners who previously did not stock the maize brand's product confirmed that they began stocking it after the spaza branding.The findings were remarkable, with spaza shop owners developing a strong affiliation with the brand and becoming enthusiastic advocates for their products.Īfter – Eskort spaza branding Case Study Findings: MegaVision Media conducted a successful spaza branding case study for a blue-chip client in the maize business. Custom spaza name and brand signage: We create custom signage, featuring your brand name and logo, to reinforce brand recognition and create a lasting impression.Branded chalkboards: We provide branded chalkboards that serve as a canvas for writing specials and promotional messages, ensuring maximum exposure for your brand's offerings.Shop makeover: Our services include the painting of spaza shops, creating an attractive and eye-catching environment for your brand to thrive.Negotiation with spaza owners: We facilitate discussions and negotiations with spaza owners to secure optimal placement and visibility for your brand within their shops.How we help you become successful with the least barriers possible: With our extensive network of over 5,000 unbranded geo-tagged high-traffic spazas nationwide, we offer unparalleled visibility and reach.Īdditionally, we offer optional services such as direct delivery of seeding stock to spazas, and flexible maintenance options, allowing you to customise your campaign according to your needs. Cost-effective branding: It costs as little as R40 per day to brand a spaza shop, offering an affordable way to establish a presence and drive sales.Īt MegaVision Media, we specialise in providing comprehensive solutions designed specifically for brands seeking to capitalise on spaza shop advertising.Impressive return on engagement: 25% of the population enquires about brands advertised on spaza shops, indicating high levels of consumer engagement and interest.Township buying power: The estimated total income of the township population amounts to R568bn per year, showcasing the economic potential for brands.Substantial spending: Spaza shops generate R390m in annual sales nationwide, with an average individual spend of R50 per day.Massive market: Over 50% of South Africa's urban population resides in townships and informal settlements, making it a prime target for brand exposure and engagement.After – Golden Cloud and Ace spaza branding Key Facts: ![]()
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